Successful Trade Dress Enforcement - Food and Beverage
Becker, Jeffrey M.
, Bell, David A.
, Colson, Randall E.
Services: Intellectual Property Litigation
, Trade Dress, Design Patents and Product Clearance
One of our client’s liqueurs, an award-winning and extremely popular brand, faced competition from a newly-launched product. The appearance of this new product’s bottle shape, product packaging, and marketing materials featured several similar characteristics to those of our client’s. We sent multiple demand letters to the competitor and its counsel, advising of our client’s trade dress and trademark rights. To escalate the matter, we proceeded to file suit in Illinois. After months of hard-fought litigation, the parties settled with the competitor agreeing to modify its packaging to further distinguish it from that of our client’s product.